MKTG310 Midterm Exam 3

1.

Question :

(TCO 3) When ninth graders saw movies with actors smoking, their own intent to smoke was _____.

2.

Question :

(TCO 5) When a gas station blows "fresh coffee smell" around the gas pumps to tempt customers to come inside for a cup, the gas station is using a form of _____ marketing to influence customers.

3.

Question :

(TCO 2) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called _____.

4.

Question :

(TCO 1) For marketers, _____ is the most important marketing phenomenon of this decade.

5.

Question :

(TCO 1) Identify the difference between a need and a want.

6.

Question :

(TCO 7) List and briefly describe four of Ernest Dichter's major motives for consumption as determined by motivational research.